Categories
Business resources Business startup

17 Effective Strategies to Promote your Online Food business

Strategies to Promote your Online Food business

If you are a small food business, promoting your online business cost-effectively is non-negotiable. Having a business is one thing; getting people to know your business exists is another ball game. Sometimes, a business owner might think having their products on an e-commerce website or online food market will automatically bring customers their way. On lucky days, this can be true, but most often, you need to put in some work, as no platform understands your products or what’s unique about them better than you do. This comprehensive guide will walk you through 17 proven strategies to promote your online food business and build a successful brand. If you have any other strategies that have worked for your business, please share them in the comments section below.

1. Define Your Unique Selling Points ( USPs)

Your Unique Selling Points also known as USP are the qualities that make you different and appealing to your target customers. Knowing what sets you apart is the first step to building a successful online food business. Your USPs could be your secret recipes, locally sourced ingredients, environmental impact, or exceptional customer service.

  • Make a list of qualities that make your business different from everyone in the same business.
  • Highlight these aspects in your marketing materials and message.

2. Set up your Storefront and list your products.

  • Create an easy-to-use e-commerce storefront on a local platform like Food Markies online market.
  • Customise your Storefront by adding a logo, banner image, business name and more.
  • List your product and ensure your USPs are reflected in the product description on your listings. Your product description should provide description information a buyer would need to make a buying decision. If you are not sure, ask a friend to help you. 

3. Optimise for Local Search

  • Ensure that each of your product listings is optimised for local searches. List your products using the keywords that people will likely use when looking for your kind of product. Include your location in your listing description. The easiest way to do this is to think of what your potential buyers would ask search engines like Google—for example, home-cooked or Indian meals near me. Your description might say, “We provide delicious home-cooked Indian food in Nowra”.
  • Add your product name and location to the “Alt text” section when adding a product image to your Food Markies online market listing.

4. Leverage Social Media

Social media is a great place to promote your online store. Create engaging content, share mouthwatering photos, and use relevant hashtags to reach a wider audience. Platforms like Google Business Profile, Instagram and Facebook are particularly effective for visual marketing. Your social media strategy can include the following:

  • Add your Food Markies online store link to your Google Business Profile, social media profile or bio, and posts,
  • Announce on your socials to let people in your network know you now have an online store. Encourage them to shop online with you when they can’t reach your location. Remember to craft your message in a social way that gets your audience curious about checking out your new store. Try not to sound like you are soliciting for sales. Otherwise, you may turn people off.
  • Stories about yourself, your staff, and your family (use caution, don’t give too much private information away, and keep it very general) are always interesting to people.
  • Use video to make connections with your audience. Behind-the-scenes, making of videos, setting up, packing down, and events videos are all interesting to people who love to watch processes. Video is the king of socials.
  • Give tips and how-to’s. People love tips and tricks. Sometimes, business owners are afraid if they show people what they do, no one will buy their products. It’s not accurate. In fact, seeing how much love and passion goes into what you do, makes your products more valuable.
  • Always add a link to your online store in your posts.

5. Always Engage with your Customers

  • Always respond to customer queries, complaints and feedback promptly. It is essential because it will impact how others see your business and their opinion of you. Customer service still matters to your customers.

6. Consistency is Key

  • Regular promotion of your online store will help shoppers remember you as the go-to business for products you offer. Out of sight can be out of mind. Large corporations use consistent brand promotion to condition consumers’ minds to associate their brands with the products or services they promote. Remember, it takes time.

 7. Encourage Customer Reviews

  • Ask your happy customers to leave reviews on your Google or socials. Positive reviews are gold when building trust with customers and future customers.
  • Ask very good customers if they will do a video review – you can offer them incentives in exchange if necessary.

8. Customer Generated Content

  • Encourage customers to share their food experiences on social media with a unique hashtag. Repost customer content featuring your products from your online store, and don’t forget to tag and thank them)

 9. Collaboration

  • Collaborate with other businesses. Organise cross-promotion on each other’s socials. You promote their business, and they promote yours.
  • Partner with local food bloggers or influencers. They can review your online food business and share it with their followers, giving you more visibility.

10. Loyalty Programs

  • Customers love loyalty programs, especially if they feel they are getting something for free. Reward your loyal customers with free items, first tastes, or trial products.
  • Host a monthly prize draw (even better if you do this with other food businesses) and spread the news through your socials. 

11. Special Promotions

  • Offer incentives to attract new customers, such as free delivery for the first ten orders.
  • Provide free samples of unique products for orders over a certain amount to encourage existing customers to try your new items.
  • Implement weekly sales on select products to drive sales and create a sense of urgency.
  • Offer limited-time promotions, like discounts on certain days or combo meal deals. Everyone loves a good deal, and it can attract new customers.

12. Email Marketing

  • Send out regular emails to your customers. Include special discounts and offers exclusively to your email customers.
  • Keep customers up to date on new menu items, special offers and the latest information on your local online business.

13. Monitor and Adapt

  • Paying attention to your analytics will help you understand what is working and what isn’t, allowing you to put more time into those things. ‘
  • Set time frames for marketing/promotion strategies. Don’t chop and change; put enough time into a new idea to see if it is working or not. You don’t want to give your customers/followers a concussion.

14. Personalised “Thank You” Cards.

  • Pop a handwritten note or card into your customer’s order. 
  • Include a discount on their next order, or introduce a new customer discount or gift. 

15. Spread the Word Locally

  • Print flyers, posters, or business cards with your website URL and QR code that takes customers directly to your shop on Food Markies online market 
  • Place them in customer orders, give them out at your brick-and-mortar shop, and ask other businesses you collaborate with to give them to their customers. 
  • Distribute them to local businesses, and do a letterbox drop.

16. Packaging and Branding

  • Invest in attractive and branded packaging to create a memorable unboxing experience for customers.
  • Use consistent branding across all marketing materials, as it reinforces brand recognition and creates a strong brand identity.

17. Content Marketing

  • Consider adding a blog page to your store on Food Markies or submitting your content to the editorial team for additional content marketing opportunities. Blog content is a useful tool for referring customers searching for information about products your food business offers. 

Remember, promoting your online food store is an ongoing process. Keep learning, adapting, and engaging with your customers. With your incredible products and a commitment to some time to promote your business, your business will thrive.

Related Articles

Categories
Business resources Business startup Food & Well being Local Foodies' Corner Uncategorized

30 Essential Tools A Chef Can’t Live Without

A good chef can’t do without good tools in the kitchen. Whether you’re making fancy dishes or simple ones, having the right things helps. In this guide, we’ll show you 30 important tools every chef should have. It doesn’t matter if you’re new to cooking or a pro; these tools are great for your kitchen! Let’s check out the list, starting with the most important ones.

  1. Chef’s Knife
  2. Cutting Board
  3. Measuring Cups and Spoons
  4. Honing Steel
  5. Spatulas
  6. Chef’s Bag
  7. Tongs
  8. Kitchen Shears (scissors)
  9. Mixing Bowls
  10. Whisk
  1. Paring Knife
  2. Strainer/Sieve
  3. Thermometers
  4. Mixing Spoons
  5. Peeler
  6. Garlic Press
  7. Chef’s Uniform and Apron
  8. Oven Mitts or Pot Holders
  9. Colander
  10. Blender/Food Process
  1. Rolling Pin
  2. Mandoline
  3. Pepper Mill and Salt Grinder
  4. Microplane
  5. Pastry Brush
  6. Salad Spinner
  7. Can Opener
  8. Markers
  9. Kitchen Scale
  10. Utility Knife

1. Chef’s Knife

This one goes without saying: a chef’s knife is the cornerstone of any kitchen. Its versatility in chopping, slicing, and dicing makes it an absolute must-have for every chef. A high-quality chef’s knife is your trusted companion, from precision cuts to swift mincing. Chef knives come in a variety of shapes and sizes. If you’re interested in finding the perfect one for you, check out our comprehensive chef knife guide

2. Cutting Board

Pair your chef’s knife with a durable cutting board. Wooden or plastic, choose one that suits your preferences, ensuring a clean and hygienic surface for food preparation. It’s also worth exploring Bamboo cutting boards, which are very environmentally friendly and more stain/liquid resistant than traditional wooden cutting boards!

3. Measuring Cups and Spoons

Precision is paramount in cooking and baking. With exact measurements, you can perfectly recreate your fabulous creations and follow a good recipe. 

4. Honing Steel

Keep your knives sharp and long-lasting with your own honing steel! Although it may seem counter-intuitive, a sharp knife is much safer than a dull or blunt one! Making sure to periodically hone your knives will also ensure they last longer, saving money in the long run!

5. Spatulas

Both solid and slotted spatulas are your partners for flawless flipping, stirring, and serving. Whether for making deserts of savoury sauces, a solid spatula ensures no wastage! 

6. Chef’s Bag

Keep your essential tools organised and ready, ensuring you’re always cooking with confidence, whether in your kitchen or on a culinary adventure.

7. Tongs

A versatile and reliable tool for flipping, tossing, and serving. Perfect for cooking steaks, meats and much more!

8. Kitchen Shears (scissors)

From snipping herbs to tackling packaging, versatile kitchen shears are your culinary multitool.

9. Mixing Bowls

Mixing bowls these days are often multifunctional and can be used for mixing, marinating, and preparing a host of delectable dishes. You’ll often find all types of mixing bowls in my fridge, prepping for tonight’s dinner! 

10. Whisk

Whether you’re making chef basics like an omelette or something more delectable.

11. Paring Knife:

The paring knife is a smaller, more refined version of the chef knife, perfect for delicate tasks like peeling, trimming, and creating intricate garnishes.

12. Strainer/Sieve

Drain liquids and sift dry ingredients with precision. Make sure to add this to your kitchen! 

13. Thermometers

Cook with confidence using instant-read and probe thermometers, ensuring your dishes are cooked to perfection and reduce the chances of foodborne illnesses. 

14. Mixing Spoons

Wooden or silicone, these utensils are essential for stirring, mixing, and scraping. Perfectly paired with mixing bowls! 

15. Peeler

Can’t get your head around a paring knife? Easily peel fruits and vegetables for effortless prep with a peeler! 

16. Garlic Press

Not a fan of stinky garlic fingers? Avoid cutting and smashing garlic with a garlic press! Effortlessly mince garlic cloves for robust flavour in your dishes. 

17. Chef’s Uniform and Apron

Dress the part and protect your attire with a comfortable chef’s uniform and apron.

18. Oven Mitts or Pot Holders

There’s nothing worse than burning your hands in the kitchen. Protect your hands from hot surfaces while handling pots and pans with oven mitts and pot holders.

19. Colander

Drain pasta, wash vegetables, and more with this kitchen workhorse.

20. Blender/Food Processor

Blend, puree, and process ingredients for sauces and soups more easily with your blender/food processor. 

21. Rolling Pin

An iconic kitchen tool, a rolling pin is a must-have for creating perfectly rolled dough for pastries and baked goods.

22. Mandoline

Kitchen mandoline can quickly slice ingredients, achieving uniform slices of fruits and vegetables for stunning presentations.

23. Pepper Mill and Salt Grinder

Elevate your dishes with freshly ground pepper and salt, the two most important ingredients in savour cooking.

24. Microplane

Grate spices, zest citrus, and add texture to your creations. Leave behind the bitter pith of citrus fruits.

25. Pastry Brush

Apply sauces, butter, and egg washes for that perfect finishing touch. A must-have for any kitchen! 

26. Salad Spinner

Don’t dilute your greens with excessive water. Use a salad spinner to rinse and dry greens and vegetables effortlessly. Perfect for making crispy, delicious salads! 

27. Can Opener

Not all cans are created equal. Some need a can opener! Open canned goods with ease for quick and convenient prep.

28. Markers

Labelling and marking ingredients and sauces is an important part of any chef’s day as they keep your kitchen organised and safe! 

29. Kitchen Scale

Kitchen scales are a super handy utensil for any chef, ensuring precise measurements for baking and cooking success. Reduce cleanup by mixing in a single bowl! 

30. Utility Knife

Designed to be lightweight and easy to use, a utility knife is a versatile mid-sized knife for a variety of cutting tasks.

Conclusion:

Start with these 30 important tools, and you’ll be ready to tackle any cooking job. These tools, like a good knife and a chef’s bag, help you become a great cook. So, whether you’re making fancy dishes or family favourites, you’ve got the right tools for the job.

Do you think we missed any tools? Let us know in the comments!

About the author
Categories
Family fun games Local Foodies' Corner

16 Fun Rainy Day Food Activities For Families

Isn’t it lovely to be out with our kids on the beach, in the park or somewhere fun on a nice sunny day? I don’t know about you, but I am always looking for new, family fun activities to do with my kids when the weather is bad. Something different, something fun that will both entertain and teach them new skills. Rainy or windy days can provide the perfect opportunity for indoor food adventures filled with creativity, laughter and joy.

On a rainy day, you and your family can engage in any of these 16 enjoyable food-based activities.

  1. Homemade Pizza Challenge
  2. Build Your Own Tacos
  3. Local online shopping
  4. Baking Cookies
  5. DIY Ice Cream Sundaes
  6. Cupcake Decorating
  7. Pasta Making
  8. Smoothie Creations
  9. Fruit Fondue
  10. Fruit punch Mixing
  11. International Food Adventure
  12. Homemade Pretzels
  13. Chocolate-Making Workshop:
  14. Indoor Picnic:
  15. Recipe Swap Challenge
  16. Food Art
  1. Homemade Pizza Challenge

Set up a pizza-making station with pre-made dough, a variety of sauces, cheeses, olives,  toppings and more. Let each family member create their personalised pizzas. Which family member has made the funniest-looking or tastiest pizza?

2. Build Your Own Tacos

I don’t know about your kids, but mine love it when they get to make their own. Lay out various taco fillings like seasoned meats, beans, cheeses, veggies, and sauces for everyone to make theirs.

3. Local online shopping

You can explore your local online food market and shop for artisanal food products or ingredients with small businesses you’d like to support in your community.

  1. DIY Ice Cream Sundaes

Create an ice cream sundae bar with various flavours, toppings, sauces, and whipped cream. Let everyone build their dream sundaes. For the little ones, have the ice cream already in bowls and let them add toppings.

5. Cupcake Decorating

Bake a batch of cupcakes and have a decorating contest with colourful frosting, sprinkles, edible glitter, and other fun toppings.

6. Pasta Making

If you have a pasta maker, try making fresh pasta together. Alternatively, create your pasta shapes using cookie cutters and have a pasta-cooking and sauce-making competition.

7. Smoothie Creations

If you have a variety of fruit at home, let each person choose their combination. Blend up each person’s choice. Compare flavours by holding a blind taste test. Make it fun and have a good laugh together.

  1. Fruit Fondue

Prepare a variety of fruits and melt chocolate or caramel for dipping. Enjoy a fondue-style dessert as you dip and enjoy the sweet treats. (Just make sure your toppings aren’t too warm!)

  1. Fruit Punch Mixes

Create fruit punch using different fruit juices, sodas, and garnishes. Have a taste-testing competition to see who can create the best concoction. Using fruit and herbs frozen in ice cubes can add an extra special touch.

10. International Food Adventure

Choose a country or culture and explore its cuisine. Cook dishes together that represent that culture, learn about its food traditions, and watch a movie set in that country. For example, Ratatouille – France.

11. Homemade Pretzels

Make soft pretzels from scratch and experiment with different toppings like cheese, cinnamon sugar, and various dips.

12. Chocolate-Making Workshop

Melt chocolate and pour it into moulds to create your own homemade chocolates. You can add nuts, dried fruits, or other flavourings.

13. Indoor Picnic 

Spread out a blanket on the living room floor and prepare a picnic-style spread with sandwiches, snacks, and finger foods.

14. Recipe Swap Challenge

Have each family member find a recipe online or from a cookbook, then take turns making each other’s chosen recipes.

  1. Food Art 

Use various ingredients to create edible art. Think fruit kebab sculptures, vegetable animals, or even arranging snacks to create a larger image. There are some great ideas online!

16. Baking Biscuits 

Whip up a batch of biscuit dough and have a baking competition to see who can create the most creative and delicious cookies. If your kids are too young to bake, you can let them explore their creativity by working out age-appropriate things for them to do with the cookies.

Hey, at the end of the day, it is about having fun together. Let us know in the comments below if you have some great ideas we haven’t thought of.