Whether you run a physical store or sell at nearby local markets, fairs, or events, having an online store, especially on a community-focused food marketplace, can significantly enhance and sustain ongoing success, especially in recent times. Expanding or taking your food business online can benefit your growth in several ways. Here are six ways it can help your business thrive.
1. Reach More People
A local online store creates opportunities for products to reach a broader audience than those able to visit your physical location. Adding an online store to your business gives customers multiple options to shop and access your products. It expands your customer base to accommodate the time-poor in your local area.
2. Simplify your operation
A local online shop also offers your customers the convenience of looking through your product range before ordering or visiting your business. This can also be an added benefit of reducing interrupting phone calls to your store, allowing you to focus on your in-store customers.
3. Stay open 24/7
It can be hard to keep a physical shop open 24/7. However, your online shop is not restricted to daylight hours. It remains open every hour of the day and night, ensuring your customers can shop at their convenience- a win-win for you and your business.
4. Less Stress, Lower Costs
An online business has fewer overheads than a physical store, where you have to factor in the cost of rent, electricity and many other expenses associated with brick-and-mortar shops. Running a food business online can be generally cheaper, and your revenue can grow at a compounding rate. The need for physical space is reduced; some people find they can run their business successfully from home.
5. Easy to Manage
Perhaps you feel you don’t have the technology expertise you need to set up an e-commerce food store. There are locally-focused grocery marketplace platforms like Food Markies, where you can easily sign up, personalise your store and sell groceries, home-made meals, fresh produce and other food-related products in your local area. They provide the core features to sell your food products without overwhelming you.
6. Adapt to Changing Times
Over recent years, we have seen a shift in how people shop. Many young people and busy professionals love the convenience of online shopping, including food shopping. Creating an online presence ensures you can tap into current trends to build your business in changing markets.
Thank you for reading. Are there topics related to starting or managing a thriving online food business you’d like us to address? Leave a comment below.