Having your products listed on a local online food market or a stand-alone store is just half the battle. The other half is how to help potential customers easily find your products, and that’s where Google comes into play. Google is the most popular search engine, making it invaluable for your business. Optimising your product listings for Google to show potential buyers will enhance your rankings.
We have compiled eight top tips that can help you make your product stand out on Google and help customers find your business easily.
1. Keyword Research is Key
If you’re looking to optimise your website, the first step is to conduct thorough keyword research. This may seem like a daunting task, but it’s actually pretty simple. Start by thinking of common search terms that potential customers might use when looking for your products or services. For instance, if you sell chemical-free produce on Food Markies, include keywords like “homegrown” and “chemical-free” in your titles and descriptions. There are simple ways you can learn to do keyword research for your products. Some free tools are great for discovering relevant, high-traffic keywords that can help boost your storefront’s visibility and attract more customers.
Here is a list of free and paid keyword research tools small food business owners in Australia can use.
2. Craft Descriptive Titles
When it comes to selling your product, the first thing you want to get right is the title. This is the first thing that Google and your potential customers see! So, make sure your title is descriptive, concise, and includes your primary keywords. For example, instead of just saying “carrots,” a better title would be “homegrown carrot – organic, chemical-free.” So, when a potential customer is searching specifically for “homegrown carrots near me” or “organic carrots near me.” Google will give preference to an online store with this specific term rather than a general term. Also, you would have distinguished yours from the hundreds of thousands of carrots sold online.
3. Create Detailed Descriptions
When it comes to selling products, the way you describe them can make all the difference. You want to make sure you’re providing enough information so that potential customers can fully understand what they’re getting, but you also want to make it interesting and engaging. Don’t be afraid to get detailed and explain all the features and benefits of your product. Show your customers how your product can solve their problems or fulfil their needs.
Of course, you also want to make sure your product descriptions are optimized for search engines. That means incorporating your keywords in a natural way without resorting to keyword stuffing- when you use the same keywords over and over again in a piece of content for search engine optimisation. (which can actually harm your rankings). And if you’re targeting a local market, be sure to include your location in the description. This can give you a big advantage when people are searching for products or services in your area.
4. High-quality images Are a Must
Quality images are essential for creating a good impression of your products on both Google and your customers. To showcase your products in the best possible way, make sure to include clear, well-lit images from different angles. Also, when adding an image to your Food Markies store listing, don’t forget to add relevant keywords and location to the “Alt text” section. By doing so, you can help your products stand out and attract more potential customers.
5. Leverage Customer Reviews
Did you know that positive customer reviews can boost your product’s click-through rate and build trust among potential buyers? Encouraging your customers to leave reviews and displaying them prominently on your product pages can help improve your products’ appeal to Google for display.
6. Optimise Your URL Structure
Did you know that the structure of your product URLs can have a big impact on how well your website performs on search engines like Google? It’s important to keep your URLs clean and concise and include your primary keywords. For example, instead of using alphanumeric characters, a URL like “foodmarkies.shop/homegrown-organic-carrots” is much more search-engine-friendly. You don’t have to worry about this when your products are listed on a marketplace like Food Markies. The platform automatically takes care of this aspect so you can focus on creating amazing products!
7. Link your Food Markies online shop URL to Google My Business and your social media channels
Another way to help customers find your Food Markies online shop is by linking your unique storefront URL (or website link) to Google My Business. By doing so, you’ll make it much easier for potential customers searching on Google to find your business and place an order with you, even if they can’t visit your physical location.
Mobile Optimisation is Non-Negotiable
Nowadays, mobile phones have become the go-to device for searching the internet. And that’s why Google gives priority to mobile-friendly websites. Luckily, Food Markies’ online storefronts are designed to be easily accessible on both desktop and mobile. This means your product listings are just a tap away from your customers!