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How to Help Customers Find Listed Your Food Products on Google

Having your products listed on a local online food market or a stand-alone store is just half the battle. The other half is how to help potential customers easily find your products, and that’s where Google comes into play. Google is the most popular search engine, making it invaluable for your business. Optimising your product listings for Google to show potential buyers will enhance your rankings.

We have compiled eight top tips that can help you make your product stand out on Google and help customers find your business easily.

1. Keyword Research is Key

If you’re looking to optimise your website, the first step is to conduct thorough keyword research. This may seem like a daunting task, but it’s actually pretty simple. Start by thinking of common search terms that potential customers might use when looking for your products or services. For instance, if you sell chemical-free produce on Food Markies, include keywords like “homegrown” and “chemical-free” in your titles and descriptions. There are simple ways you can learn to do keyword research for your products. Some free tools are great for discovering relevant, high-traffic keywords that can help boost your storefront’s visibility and attract more customers.

Here is a list of free and paid keyword research tools small food business owners in Australia can use.

  1. Wordstream
  2. Semrush
  3. Answer The Public
  4. Ahrefs Keyword Generator
  5. Moz Keyword Explorer

2. Craft Descriptive Titles

Sample: how to write product titles

When it comes to selling your product, the first thing you want to get right is the title. This is the first thing that Google and your potential customers see! So, make sure your title is descriptive, concise, and includes your primary keywords. For example, instead of just saying “carrots,” a better title would be “homegrown carrot – organic, chemical-free.” So, when a potential customer is searching specifically for “homegrown carrots near me” or “organic carrots near me.” Google will give preference to an online store with this specific term rather than a general term. Also, you would have distinguished yours from the hundreds of thousands of carrots sold online.

3. Create Detailed Descriptions

Sample how to write product description.png

When it comes to selling products, the way you describe them can make all the difference. You want to make sure you’re providing enough information so that potential customers can fully understand what they’re getting, but you also want to make it interesting and engaging. Don’t be afraid to get detailed and explain all the features and benefits of your product. Show your customers how your product can solve their problems or fulfil their needs.

Of course, you also want to make sure your product descriptions are optimized for search engines. That means incorporating your keywords in a natural way without resorting to keyword stuffing- when you use the same keywords over and over again in a piece of content for search engine optimisation. (which can actually harm your rankings). And if you’re targeting a local market, be sure to include your location in the description. This can give you a big advantage when people are searching for products or services in your area.

4. High-quality images Are a Must

Quality images are essential for creating a good impression of your products on both Google and your customers. To showcase your products in the best possible way, make sure to include clear, well-lit images from different angles. Also, when adding an image to your Food Markies store listing, don’t forget to add relevant keywords and location to the “Alt text” section. By doing so, you can help your products stand out and attract more potential customers.

5. Leverage Customer Reviews

Did you know that positive customer reviews can boost your product’s click-through rate and build trust among potential buyers? Encouraging your customers to leave reviews and displaying them prominently on your product pages can help improve your products’ appeal to Google for display.

6. Optimise Your URL Structure

Sample of optimised URL structure

Did you know that the structure of your product URLs can have a big impact on how well your website performs on search engines like Google? It’s important to keep your URLs clean and concise and include your primary keywords. For example, instead of using alphanumeric characters, a URL like “foodmarkies.shop/homegrown-organic-carrots” is much more search-engine-friendly. You don’t have to worry about this when your products are listed on a marketplace like Food Markies. The platform automatically takes care of this aspect so you can focus on creating amazing products!

7. Link your Food Markies online shop URL to Google My Business and your social media channels

Another way to help customers find your Food Markies online shop is by linking your unique storefront URL (or website link) to Google My Business. By doing so, you’ll make it much easier for potential customers searching on Google to find your business and place an order with you, even if they can’t visit your physical location.

Mobile Optimisation is Non-Negotiable

Nowadays, mobile phones have become the go-to device for searching the internet. And that’s why Google gives priority to mobile-friendly websites. Luckily, Food Markies’ online storefronts are designed to be easily accessible on both desktop and mobile. This means your product listings are just a tap away from your customers!

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6 Benefits Of Taking Your Food Business Online

Is Online Food Business: Still Worth It?

Whether you run a physical store or sell at nearby local markets, fairs, or events, having an online store, especially on a community-focused food marketplace, can significantly enhance and sustain ongoing success, especially in recent times. Expanding or taking your food business online can benefit your growth in several ways. Here are six ways it can help your business thrive.

Benefits

1. Reach More People

A local online store creates opportunities for products to reach a broader audience than those able to visit your physical location. Adding an online store to your business gives customers multiple options to shop and access your products. It expands your customer base to accommodate the time-poor in your local area.

2. Simplify your operation

A local online shop also offers your customers the convenience of looking through your product range before ordering or visiting your business. This can also be an added benefit of reducing interrupting phone calls to your store, allowing you to focus on your in-store customers.

3. Stay open 24/7

It can be hard to keep a physical shop open 24/7. However, your online shop is not restricted to daylight hours. It remains open every hour of the day and night, ensuring your customers can shop at their convenience- a win-win for you and your business.

4. Less Stress, Lower Costs

An online business has fewer overheads than a physical store, where you have to factor in the cost of rent, electricity and many other expenses associated with brick-and-mortar shops. Running a food business online can be generally cheaper, and your revenue can grow at a compounding rate. The need for physical space is reduced; some people find they can run their business successfully from home.

5. Easy to Manage

Perhaps you feel you don’t have the technology expertise you need to set up an e-commerce food store. There are locally-focused grocery marketplace platforms like Food Markies, where you can easily sign up, personalise your store and sell groceries, home-made meals, fresh produce and other food-related products in your local area. They provide the core features to sell your food products without overwhelming you.

6. Adapt to Changing Times

Over recent years, we have seen a shift in how people shop. Many young people and busy professionals love the convenience of online shopping, including food shopping. Creating an online presence ensures you can tap into current trends to build your business in changing markets.

Thank you for reading. Are there topics related to starting or managing a thriving online food business you’d like us to address? Leave a comment below.

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Food Businesses Thriving Through Collaboration

Charmaine’s Success Story in Nowra NSW.

Can you see the benefit of food businesses collaborating? We believe that this not only helps businesses grow, It also benefits customers.

We have seen this many times, and this is one example. Last month, Charmaine, the owner of “Touch of Charm”, who also has an online shop selling her flowers and homegrown veg on the Food Markies local online market, had her products for sale on our Nowra Fresh Food Market stall. As I looked over her display of fresh flowers and eggs and veg, I noticed her range had grown and quite surprisingly, she had another brand of eggs next to hers. As the afternoon progressed, I saw that she put equal effort into promoting both brands of eggs, her homegrown grown flowers and her online shop to the market customers. Charmaine then shared her inspiring story about how her business grew beyond her backyard to some land at Nowra Hill, working with another business rather than against them.  

We also learned that the business Charmaine was collaborating with also had a stall that day, and they had Charmaine’s eggs on their market stall. This meant an added benefit to customers: if they missed out on buying from Charmaine, they could still purchase her eggs at the other end of the market. 

This method of business collaboration reminds us of how the Igbo tribe in Nigeria work together as a network to grow small retail businesses into large, successful enterprises that become major distributors, exporters, or importers of products they specialise in. 

Charmaine’s story is truly inspiring, and Australian small businesses can adopt this strategy to become more resilient. Here is Charmaine’s story in her own words.

Charmaine’s Story

Hi! My name is Charmaine, and I am a small business owner who grows and sells flowers, eggs and vegetables in my backyard. But when I found myself running out of space, I turned to Facebook and asked if anyone had an acre or so of land locally that I could rent. I was shocked and pleased that many people were willing to help me out! The Shoalhaven really is a very supportive community.

Netty responded to my request and offered me a place in Nowra Hill. Since then, Netty and I have been collaborating on a new venture called Ohana Meadows, where we are growing more flowers, vegetables and chickens. We’ve also invested in sheep and pigs together.

What I love about this venture is that we were both on the same page straight away! It can be hard starting things yourself, but working together is amazing. Each of us has different strengths which enhance the work together.

Our ultimate goal is to have a garden stall, hold market days to allow other growers and makers to share their amazing products and one day host beautiful weddings.
Our dream is for Ohana Meadows to be self-sustainable while creating a place where people can buy local homegrown produce that’s good for both them and the environment.

Times are tough at the moment, between financial issues and the lack of rain- and Netty and I still have a long way to go, but if people work together, we will survive this hard time and grow something more beautiful than we imagined.

Charmaime’s fresh, free-range eggs

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17 Cost-effective Strategies to Promote Your Online Food business

Strategies to Promote your Online Food business

If you are a small food business, promoting your online business cost-effectively is non-negotiable. Having a business is one thing; getting people to know your business exists is another ball game. Sometimes, a business owner might think having their products on an e-commerce website or online food market will automatically bring customers their way. On lucky days, this can be true, but most often, you need to put in some work, as no platform understands your products or what’s unique about them better than you do. This comprehensive guide will walk you through 17 proven strategies to promote your online food business and build a successful brand. If you have any other strategies that have worked for your business, please share them in the comments section below.

1. Define Your Unique Selling Points ( USPs)

Your Unique Selling Points also known as USP are the qualities that make you different and appealing to your target customers. Knowing what sets you apart is the first step to building a successful online food business. Your USPs could be your secret recipes, locally sourced ingredients, environmental impact, or exceptional customer service.

  • Make a list of qualities that make your business different from everyone in the same business.
  • Highlight these aspects in your marketing materials and message.

2. Get An Online Storefront For your Food Business

Tap into the benefits of taking your food business online. You can consider setting up an online store on a local online market platform that supports you to effectively market your products locally, collaborate and possibly share resources with other businesses that complement yours.

Here are some steps you need to follow when setting up your food Business on a local online food market platform in Australia.

  • Sign up to create a storefront.
  • Customise your Storefront by adding a logo, banner image, business name and more.
  • List your product and ensure your USPs are reflected in the product description on your listings. Your product description should provide description information a buyer would need to make a buying decision. If you are not sure, ask a friend to help you.

3. Optimise for Local Search

  • Ensure that each of your product listings is optimised for local searches. List your products using the keywords that people will likely use when looking for your kind of product. Include your location in your listing description. The easiest way to do this is to think of what your potential buyers would ask search engines like Google — for example, home-cooked or Indian meals near me. Your description might say, “We provide delicious home-cooked Indian food in Nowra”.
  • Add your product name and location to the “Alt text” section when adding a product image to your Food Markies online market listing.
  • Learn How to Help Customers Find Your Food Products on Google and consistently implement the strategies you develop in the process. 

4. Leverage Social Media

Social media is a great place to promote your online store. Create engaging content, share appealing photos of your products, and use relevant hashtags to reach a wider audience. Platforms like Google Business Profile, Instagram and Facebook are particularly effective for visual marketing. Your social media strategy can include the following:

  • Adding your Food Markies online store link to your Google Business Profile, social media profile or bio, and posts.
  • Announce on your socials to let people in your network know you now have an online store. Encourage them to shop online with you when they can’t reach your location. Remember to craft your message in a social way that gets your audience curious about checking out your new store. Try not to sound like you are soliciting for sales. Otherwise, you may turn people off.
  • Stories about yourself, your staff, and your family (use caution, don’t give too much private information away, and keep it very general) usually interest people.
  • Use video to make connections with your audience. Behind-the-scenes, making of videos, setting up, packing down, and events videos are all interesting to people who love to watch processes. Video is the king of socials.
  • Give tips and how-to’s. People love tips and tricks. Sometimes, business owners are afraid if they show people what they do, no one will buy their products. It’s not accurate. Seeing how much love and passion goes into what you do makes your products more valuable.
  • Always add the link to your online store in your social posts.

5. Always Engage with your Customers

  • Always respond to customer queries, complaints and feedback promptly. It is essential because it will impact how others see your business and their opinion of you. Customer service still matters to your customers.

6. Consistency is Key

  • Regular promotion of your online store will help shoppers remember you as the go-to business for products you offer. Out of sight can be out of mind. Large corporations use consistent brand promotion to condition consumers’ minds to associate their brands with the products or services they promote. Remember, it takes time.

7. Encourage Customer Reviews

  • Ask your happy customers to leave reviews on your Google or socials. Positive reviews are gold when building trust with customers and future customers.
  • Ask your loyal customers if they will do a video review — you can offer them incentives in exchange if necessary.

8. Customer Generated Content

  • Encourage customers to share their food experiences on social media with a unique hashtag. Repost customer content featuring your products from your online store, and don’t forget to tag and thank them)

9. Collaboration

  • Collaborate with other businesses. Organise cross-promotion on each other’s socials. You promote their business, and they promote yours.
  • Partner with local food bloggers or influencers. They can review your online food business and share it with their followers, giving you more visibility.

10. Loyalty Programs

  • Customers love loyalty programs, especially if they feel they are getting something for free. Reward your loyal customers with free items, first tastes, or trial products.
  • Host a monthly prize draw (even better if you do this with other food businesses) and spread the news through your socials.

11. Special Promotions

  • Offer incentives to attract new customers, such as free delivery for the first ten orders.
  • Provide free samples of unique products for orders over a certain amount to encourage existing customers to try your new items.
  • Implement weekly sales on select products to drive sales and create a sense of urgency.
  • Offer limited-time promotions, like discounts on certain days or combo meal deals. Everyone loves a good deal, and it can attract new customers.

12. Email Marketing

  • Send out regular emails to your customers. Include special discounts and offers exclusively to your email customers.
  • Keep customers up to date on new menu items, special offers and the latest information on your local online business.

13. Monitor and Adapt

  • Paying attention to your analytics will help you understand what is working and what isn’t, allowing you to put more time into those things. ‘
  • Set time frames for marketing/promotion strategies. Don’t chop and change; put enough time into a new idea to see it work. You don’t want to give your customers/followers a concussion.

14. Personalised “Thank You” Cards.

  • Pop a handwritten note or card into your customer’s order.
  • Include a discount on their next order, or introduce a new customer discount or gift.

15. Spread the Word Locally

  • Print flyers, posters, or business cards with your website URL and QR code that takes customers directly to your shop on Food Markies online market
  • Include your print material in your customers’ order package. You can also ask other businesses you collaborate with to give them to their customers.
  • Distribute them in public social places like community event centres or do a letterbox drop in your locality.

16. Packaging and Branding

  • Invest in attractive and branded packaging to create a memorable unboxing experience for customers.
  • Use consistent branding across all marketing materials. It reinforces brand recognition and creates a strong brand identity.

17. Content Marketing

  • Consider adding a blog page to your store on Food Markies or submitting your content to the editorial team for additional content marketing opportunities. Blog content is useful in referring customers searching for information about products your food business offers.

Remember, promoting your online food store is an ongoing process. Keep learning, adapting, and engaging with your customers. With your incredible products and a commitment to some time to promote your business, your

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30 Essential Tools A Chef Can’t Live Without

A good chef can’t do without good tools in the kitchen. Whether you’re making fancy dishes or simple ones, having the right things helps. In this guide, we’ll show you 30 important tools every chef should have. It doesn’t matter if you’re new to cooking or a pro; these tools are great for your kitchen! Let’s check out the list, starting with the most important ones.

  1. Chef’s Knife
  2. Cutting Board
  3. Measuring Cups and Spoons
  4. Honing Steel
  5. Spatulas
  6. Chef’s Bag
  7. Tongs
  8. Kitchen Shears (scissors)
  9. Mixing Bowls
  10. Whisk
  1. Paring Knife
  2. Strainer/Sieve
  3. Thermometers
  4. Mixing Spoons
  5. Peeler
  6. Garlic Press
  7. Chef’s Uniform and Apron
  8. Oven Mitts or Pot Holders
  9. Colander
  10. Blender/Food Process
  1. Rolling Pin
  2. Mandoline
  3. Pepper Mill and Salt Grinder
  4. Microplane
  5. Pastry Brush
  6. Salad Spinner
  7. Can Opener
  8. Markers
  9. Kitchen Scale
  10. Utility Knife

1. Chef’s Knife

This one goes without saying: a chef’s knife is the cornerstone of any kitchen. Its versatility in chopping, slicing, and dicing makes it an absolute must-have for every chef. A high-quality chef’s knife is your trusted companion, from precision cuts to swift mincing. Chef knives come in a variety of shapes and sizes. If you’re interested in finding the perfect one for you, check out our comprehensive chef knife guide

2. Cutting Board

Pair your chef’s knife with a durable cutting board. Wooden or plastic, choose one that suits your preferences, ensuring a clean and hygienic surface for food preparation. It’s also worth exploring Bamboo cutting boards, which are very environmentally friendly and more stain/liquid resistant than traditional wooden cutting boards!

3. Measuring Cups and Spoons

Precision is paramount in cooking and baking. With exact measurements, you can perfectly recreate your fabulous creations and follow a good recipe. 

4. Honing Steel

Keep your knives sharp and long-lasting with your own honing steel! Although it may seem counter-intuitive, a sharp knife is much safer than a dull or blunt one! Making sure to periodically hone your knives will also ensure they last longer, saving money in the long run!

5. Spatulas

Both solid and slotted spatulas are your partners for flawless flipping, stirring, and serving. Whether for making deserts of savoury sauces, a solid spatula ensures no wastage! 

6. Chef’s Bag

Keep your essential tools organised and ready, ensuring you’re always cooking with confidence, whether in your kitchen or on a culinary adventure.

7. Tongs

A versatile and reliable tool for flipping, tossing, and serving. Perfect for cooking steaks, meats and much more!

8. Kitchen Shears (scissors)

From snipping herbs to tackling packaging, versatile kitchen shears are your culinary multitool.

9. Mixing Bowls

Mixing bowls these days are often multifunctional and can be used for mixing, marinating, and preparing a host of delectable dishes. You’ll often find all types of mixing bowls in my fridge, prepping for tonight’s dinner! 

10. Whisk

Whether you’re making chef basics like an omelette or something more delectable.

11. Paring Knife:

The paring knife is a smaller, more refined version of the chef knife, perfect for delicate tasks like peeling, trimming, and creating intricate garnishes.

12. Strainer/Sieve

Drain liquids and sift dry ingredients with precision. Make sure to add this to your kitchen! 

13. Thermometers

Cook with confidence using instant-read and probe thermometers, ensuring your dishes are cooked to perfection and reduce the chances of foodborne illnesses. 

14. Mixing Spoons

Wooden or silicone, these utensils are essential for stirring, mixing, and scraping. Perfectly paired with mixing bowls! 

15. Peeler

Can’t get your head around a paring knife? Easily peel fruits and vegetables for effortless prep with a peeler! 

16. Garlic Press

Not a fan of stinky garlic fingers? Avoid cutting and smashing garlic with a garlic press! Effortlessly mince garlic cloves for robust flavour in your dishes. 

17. Chef’s Uniform and Apron

Dress the part and protect your attire with a comfortable chef’s uniform and apron.

18. Oven Mitts or Pot Holders

There’s nothing worse than burning your hands in the kitchen. Protect your hands from hot surfaces while handling pots and pans with oven mitts and pot holders.

19. Colander

Drain pasta, wash vegetables, and more with this kitchen workhorse.

20. Blender/Food Processor

Blend, puree, and process ingredients for sauces and soups more easily with your blender/food processor. 

21. Rolling Pin

An iconic kitchen tool, a rolling pin is a must-have for creating perfectly rolled dough for pastries and baked goods.

22. Mandoline

Kitchen mandoline can quickly slice ingredients, achieving uniform slices of fruits and vegetables for stunning presentations.

23. Pepper Mill and Salt Grinder

Elevate your dishes with freshly ground pepper and salt, the two most important ingredients in savour cooking.

24. Microplane

Grate spices, zest citrus, and add texture to your creations. Leave behind the bitter pith of citrus fruits.

25. Pastry Brush

Apply sauces, butter, and egg washes for that perfect finishing touch. A must-have for any kitchen! 

26. Salad Spinner

Don’t dilute your greens with excessive water. Use a salad spinner to rinse and dry greens and vegetables effortlessly. Perfect for making crispy, delicious salads! 

27. Can Opener

Not all cans are created equal. Some need a can opener! Open canned goods with ease for quick and convenient prep.

28. Markers

Labelling and marking ingredients and sauces is an important part of any chef’s day as they keep your kitchen organised and safe! 

29. Kitchen Scale

Kitchen scales are a super handy utensil for any chef, ensuring precise measurements for baking and cooking success. Reduce cleanup by mixing in a single bowl! 

30. Utility Knife

Designed to be lightweight and easy to use, a utility knife is a versatile mid-sized knife for a variety of cutting tasks.

Conclusion:

Start with these 30 important tools, and you’ll be ready to tackle any cooking job. These tools, like a good knife and a chef’s bag, help you become a great cook. So, whether you’re making fancy dishes or family favourites, you’ve got the right tools for the job.

Do you think we missed any tools? Let us know in the comments!

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Thriving Against the Odds: How Food Markies Supports Small Businesses in a Competitive Market

Small businesses have always been a crucial part of the Australian economy, providing jobs and services that people need. However, many small businesses struggle to attract customers due to several reasons. In this article, we will discuss how Food Markies help small businesses overcome the challenges of having fewer options and variety, inconvenient locations, and difficulty in marketing.

Small businesses often struggle with offering a limited range of products and services, which can lead customers to seek out more convenient alternatives like supermarkets. But with Food Markies, local providers can come together on a single platform to sell varieties of food products online. This makes it easier for busy shoppers to support small businesses in their community and access a wider variety of artisanal food products in one convenient location. Customers can browse through a range of offerings from different small businesses, all in one place. Food Markies is an excellent way for customers to support local businesses and enjoy unique, high-quality food products.

Small food businesses are often located in different areas, which can make it difficult for busy customers to support them because it would mean calling at multiple locations. This can be time-consuming and inconvenient for customers who may not have the time or energy to visit each location. However, Food Markies offers a convenient online platform that eliminates the need for physical visits and allows customers to easily order and receive their purchases from small businesses that sell food online in their local area.


Finally, small businesses often struggle to market themselves effectively because they don’t have the same marketing budget as larger companies. This can make it difficult for customers to find them, as larger businesses tend to dominate search engine results pages. Food Markies help small businesses overcome this challenge by providing a platform that promotes local small businesses selling food items online through its community-focused e-commerce platform. With Food Markies, small businesses can expand their customer base and reach potential customers through the platform’s marketing channels.

In conclusion, small food businesses facing challenges such as limited product varieties, inconvenient locations, and a limited marketing budget can benefit greatly from Food Markies. This platform offers cluster selling in a local niche market, allowing small local food businesses to join forces and create a powerful selling force that yields outstanding sales results for everyone involved. Also, individual promotional efforts help businesses stand out in the marketplace and attract new customers. With Food Markies, small businesses can thrive in a competitive market dominated by large corporations.

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How To Start and Grow A Local Online Food Business in Shoalhaven, Australia.

Starting a local online food business in Shoalhaven can be a convenient way to supply residents, visitors and tourists in your locality and expand your market. With the rise of online shopping and food delivery services, it’s easier than ever to sell food online and reach local customers in a place like Nowra and beyond. Here is a ten-step plan for getting started with your own online food business in Shoalhaven

 Step 1: Choose your products

Do careful research and decide what type of food products you want to sell online to people local area. You can sell fresh produce, baked goods, prepared meals, or other types of food. Consider what food is popular in the Shoalhaven area and what products you can source locally.  

Step 2: Test your market

It’s essential to test your market before you start your online food business. Depending on your offering, you can start by sampling your products among friends and families if safe to do so. You can also sell your licensed food products at local farmers’ markets or fairs. This will give you an idea of popular products and what customers want.

Step 3: Get licensed and insured.

You also need to understand and be sure you can meet the legal and regulatory requirements for selling such products. Before starting your online food business, make sure you have the necessary licenses and insurance. This will vary depending on the type of food products you’re selling and the regulations in your area. Contact your local council for more information about the licenses and insurance you’ll need. For Shoalhaven businesses, a good place to start is to visit the food and drink information page of the Shoalhaven City Council’s website

Step 4: Develop a business plan

Before you start your online food business, it’s important to have a clear plan in place. This should include details about your products and services, your target market, your marketing and sales strategies, and your financial projections. 

If you need help creating a business or marketing plan, we recommend the free business concierge services of NSW Business Connect. You can also connect with experienced business advisors from NSW Business Connect who support our community of small local food businesses that sell food products or farm produce on Food Markies online market.

Step 5: Create a local online food shop

One of the easiest ways to grow your food business locally is to sell on a local online market where you can easily reach and get discovered by online shoppers who love to support local businesses like yours. A local e-commerce platform like Food Markies is a great place to set up your online food or farm shop alongside other businesses that offer products that could complement yours. Food Markies also has a growing community of small food businesses where you can give and get support to build a strong local brand.

Step 6: Get your food delivery service in place.

Food delivery is a key component of an online food or fresh produce supply business. This can sometimes come at a high cost to your business; however, a cost-effective third-party pick-up and delivery service like Food Markies’ hub in your community can save you a lot of time and financial cost. You can also handle delivery yourself using your vehicle. If you choose to handle your deliveries, ensure you have a reliable vehicle and a good GPS.

Step7: Promote your business

Once your online food or farm shop is up and running, promoting your business to attract customers is important. Consider using social media platforms like Facebook, Instagram, and Google My Business to promote your local online shop. Encourage supportive friends and families to spread the word, share testimonials about your products, and share your online store link with locals in their network. You can also use paid advertising or influencer marketing to reach new customers in your area.

Step 8: Build relationships with suppliers

Building relationships with local suppliers is vital to ensure a steady supply of high-quality food products. This will allow you to source fresh, locally-grown produce and other food products at competitive prices. Building relationships with suppliers can also help you to create unique and exclusive products that will set your business apart from the competition. Food Markies online market provides opportunities for food businesses in its community to connect, build supportive relationships and grow stronger together. This is a great benefit that local businesses rarely get when selling their products through popular and well-established e-commerce platforms like Shopify.

Step 9: Focus on customer service

Providing excellent customer service is crucial for the success of any online food business. Make sure you promptly respond to customer inquiries and complaints and are always available to answer questions and provide assistance. You can also offer additional services like gift wrapping, special requests, and personalised recommendations to help build customer loyalty.

Step 10: Keep your business organised

Running an online food business can be complex, so keeping your business organised is essential. This includes keeping track of inventory, managing orders, and keeping accurate financial records. Investing in tools like accounting

Conclusion

Starting an online food business in Shoalhaven can be a great way to reach customers and expand your market. By developing a solid business plan, choosing the right products, creating an online food or farm shop on a local online market like Food Markies, and promoting your business effectively, you can build a successful online food business in the Shoalhaven region of New South Wales, Australia.

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Mental health support for food business owners

Running a local online food business can be incredibly rewarding, but it can also be physically and mentally draining. Many business owners go through lots of emotional roller coasters while growing their local food business into a successful enterprise. Challenges may arise from losing a good staff member or business partner,  managing operations profitably, or finding a cost-effective local channel for selling their food products online.

Fortunately, there are free mental health support options available to small business owners during these challenging times. For example, the NewAccess program offers over six sessions of free and confidential mental health support. So if you’re a small business owner struggling with your mental health, know there is help for you.

A NewAccess coach will work with you as a business owner to overcome difficult issues and provide practical skills to help you manage stress.

NewAccess for Small Business Owners is a joint initiative by Beyond Blue and the Australian Small Business and Family Enterprise Ombudsman. It is a response to rising calls for a dedicated mental health support service for small business owners.